Graphic Design
Client Project: HLR-Konsulten – Campaign & Content Production
Content producer & visual storyteller for HLR-Konsulten’s defibrillator awareness campaign at Vätternrundan. Directed and filmed public interviews about CPR, captured video and stills in real outdoor locations, and produced social media and educational material.
Year :
2025
Industry :
Health Care
Client :
HLR-Konsulten
Project Duration :
10 weeks
As part of HLR-Konsulten’s presence at Vätternrundan, Sweden’s largest cycling event, I worked as a content producer and visual storyteller to create a public awareness campaign around defibrillators and CPR.
My responsibilities included:
Planning on-site content and interviews
Capturing video and photography with my professional DSLR
Directing spontaneous conversations with cyclists and event attendees
Producing visuals for social media, internal education, and brand storytelling
This project combined public education, live brand representation, and fast-paced content creation — filmed, directed, and delivered under real-world event pressure.
Tools used: CapCut · Canva · DSLR Camera · On-location direction · Interview planning · Visual scripting
Campaign Team & Brand Representation
I photographed the HeartSave defibrillator on-site to showcase how it’s designed to be visible and accessible in real public settings. The image was used to highlight the device’s design and placement potential in everyday environments like sidewalks, bike paths, and outdoor stations using my own DSLR camera.
Check out one of my videos that I created below:
Event Presence & Brand Messaging
Outdoor visuals from Vätternrundan featuring the educational campaign video I created and edited. The goal was to connect visual clarity with emotional urgency showing why every second counts in a cardiac emergency. I combined real-world footage, public interaction, and informative messaging to produce a final video that was used both on social media and in internal CPR education.
Education Meets Visibility
I directed and filmed spontaneous interviews with cyclists and bystanders. I asked questions like “Would you know what to do if someone collapsed right here?” Watch the video here.
This content was part of our visual campaign to make CPR and defibrillator use feel approachable while collecting genuine reactions for brand storytelling on social platforms.
I worked as a hands-on E-Commerce & Content Creator with a focus on SEO, UX and brand communication.
This role allowed me to apply both creative and technical skills in a real e-commerce environment from SEO and layout structure to video direction and campaign messaging.
