Web Design
From data to design
What I Work With: SEO · UX Writing · Meta Ads · Google Analytics 4 · WordPress · Shopify · Framer · Semrush · Conversion Rate Optimization · GDPR & E-Com Compliance · Content Planning · A/B Testing · Logistics & Checkout Flow
Year :
2023
Industry :
E-commerce
Project Duration :
2+ years
A complete skillset across strategy, content, UX, analytics & operations
I’ve developed a structured, full-stack approach to e-commerce from driving traffic through SEO and paid ads, to improving site flow, analyzing data, and optimizing every step of the customer journey.
I work across platforms like Shopify, WordPress, Framer and GA4, and combine strategy with execution: planning digital offers, writing conversion copy, creating content systems, running ads, evaluating metrics, and improving backend workflows.
This project-based workflow has shaped how I think: data-first, user-focused and results-driven.
What I Do:
Write product/category/blog content that ranks
Optimize product pages for conversion & mobile UX
Launch Meta Ads that align with landing pages
Set up UTM tracking + GA4 to evaluate campaign performance
Understand e-com law, cookie consent, and EU regulations
Improve logistics flow and backend processes
Create cross-channel campaign plans that match business goals
Plan & execute SEO + content strategy
Planning digital campaigns & site structure with buyer flow in mind
I start with the big picture: understanding the offer, the audience, and the goal. Whether it’s a product launch, seasonal campaign or UX rebuild, I structure everything to support discovery, trust, and conversion.
I focus on:
Customer journey mapping (awareness to purchase)
Offer hierarchy & pricing logic
Content flow across channels (SoMe, Ads, SEO, Website)
Strategic placement of CTAs, bundles, and upsells
Figma · Notion · Canva · Framer · Sheets
From SEO blog articles to product page copy and ad captions. Every word has a purpose: to guide, reassure, sell, or educate.
SEO-optimized product + category descriptions
Campaign headlines & ad text
Microcopy for buttons, bundles, emails
Reels scripts, caption sets & CTA punchlines
From mobile-first structure to scroll-triggered content reveals, I know how to create user journeys that feel good and convert.
I don’t just design pages or copywrite. I connect the full customer journey from discovery to conversion.
From SEO workflows to content systems, campaign visuals to performance tracking, I bring both structure and speed to every part of the process.
I combine creative execution with analytical thinking, strategy with storytelling, and tools with clarity.
Whether I’m optimizing a product page, planning a content launch or running a Meta campaign, I bring full-stack e-commerce thinking to everything I do.
The goal? Get people to act, stay, and come back.
